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Donald Trump Releases Campaign Merchandise Inspired by Taylor Swift

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Fresh off the blow of losing Taylor Swift’s much-coveted endorsement to Vice President Kamala Harris, former President Donald Trump is entering an era of revenge: The Republican nominee’s campaign is now promoting T-shirts inspired by the pop star’s tour merchandise.

“Calling all Swifties for Trump,” the campaign’s official X account posted Thursday morning. “Get your Trump Era t-shirt today.” The post links to the campaign’s website that references Swift’s 2017 single “Look What You Made Me Do.”

The tee plays on Swift’s multi-colored Eras Tour posters, which feature photos of the pop star spanning different phases of her career – from her early days as a teenage country singer to her present as a global pop icon.

Trump’s parody clothing features the same color scheme, though the photos in particular appear to be drawn entirely from the past decade rather than representing multiple eras of the former president’s life. The shirts cost a minimum of $45, but the campaign website recommends that supporters pay $75 if they think “Trump is the best president of all time.”

The t-shirt release came less than 24 hours after Trump dismissed Swift’s endorsement of Harris, saying: “She always seems to support a Democrat. And he will probably pay a price for that in the market.”

Still, Trump’s campaign latching onto Swiftian branding highlights an ongoing problem for the Republican nominee: While Democrats are in the pop culture capital, Republicans have few mainstream stars to highlight.

Just an hour after Swift posted her support for Harris on Instagram (THE TARGET) the campaign was already selling beaded bracelets emblazoned with the words “Harris Walz 24.” In less than a day, the bracelets sold out. This isn’t the first instance of the pop culture-savvy Harris campaign taking merchandising cues from famous musicians. From the early days of her campaign, Harris’ team embraced the style of Gen Z and Millennial artists.

After British singer Charli xcx said the VP “IS brat” — a reference to her album of the same name — the campaign embraced the lime green “Brat” aesthetic. And when Harris announced that Walz would be her running mate, the campaign raised nearly $1 million in less than 24 hours by selling Chappell Roan-inspired hats.

The Democratic National Convention was hailed for its extraordinary appeal — featuring a different folk song for each state. That same month, Trump was blasted by Beyoncé, the Foo Fighters and the White Stripes for using their music. His campaign received complaints from so many artists that there is a Wikipedia page dedicated to the subject.

In the text of Swift’s endorsement of Harris, she noted that she decided to publicly endorse Harris in part because images of AI “falsely endorsing Donald Trump’s presidential race” were posted on the president’s website.

While Swift has yet to release a statement in response to the Trump campaign T-shirts — which could be protected as a parody under fair use laws — many online have already pointed to the potential backlash from the star’s devoted fans.

“I hope you get sued within an inch of your being,” one fan replied. “In your age of cease and desist,” said another.

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