Tesla Cybertruck with a stripper pole, dancers drive through Vegas

The spectacle was seen driving around town and attracted attention on social media, where users shared videos of women pole dancing as the truck drove.

“In the fast-paced world of entertainment and hospitality in Las Vegas, it’s critical to stay ahead of the curve in such a saturated market,” Crazy Horse 3 owner Nando Sostilio told Business Insider.

Sostilio said he and the club’s general manager came up with the out-of-the-box idea in part because of restrictions on traditional advertising in the adult industry.

“There’s nothing more ‘Vegas’ than taking risks and embracing innovative ways to stand out,” said Sostilio.

While it might not be the craziest promotional stunt pulled off in Vegas, it’s arguably one of the more creative customizations of a Tesla Cybertruck since the electric vehicle hit the road last year.

Other customizations Cybertruck owners have shared online include unique paint jobs or wraps, and even a full polish that gives the futuristic-looking machine a mirror-like shine.

Crazy Horse 3’s efforts to gain visibility have paid off, Sostilio said, with Cybertruck promoting Crazy Horse 3’s “premiere entertainers” and “turning heads” on the Las Vegas Strip.

When it’s not driving around the Strip, the Cybertruck remains “prominently displayed” in the club’s parking lot in an effort to generate a social media frenzy, Sostilio said.

The club also provides free transportation to the club, Crazy Horse 3 publicist said, usually via SUVs and party buses. But now that they have a Cybertruck on hand, the club has also used the EV to pick up guests.

The Cybertruck’s striking design makes it stand out on the road. Other companies are also using the vehicle to advertise, including, it appears, Tesla.