Trump offers few details in Reuters’ disclosure of the crypto business

By Hannah Lang

(Reuters) – Donald Trump offered few details on Monday about a new cryptocurrency venture that the former Republican president, his family and associates unveiled in a live event at X Spaces.

Trump engaged in a wide-ranging discussion that focused on the second apparent assassination attempt against him on Sunday and his shift from being a cryptocurrency skeptic to embracing it.

But neither he nor his family gave many details about the business – World Liberty Financial – including how it was formed, financed or what services it would offer.

It’s unusual for a presidential candidate to launch a new venture so close to an election, but Trump sought to woo digital asset advocates and their dollars before Election Day on Nov. 5.

Having previously derided cryptocurrencies as a scam, Trump embraced digital assets during his re-election campaign, promising to make the United States the “crypto capital of the planet” with light regulations and a national bitcoin stockpile.

Trump’s two older sons, Eric and Donald Jr, have promoted the project in recent weeks, promising it would “transform” the world of digital asset financing, without elaborating.