Mark Zuckerberg’s Starry watch is another step up in his style game

According to the Swiss watchmaker’s website, the watch has a white and deep blue dial with a sprinkling of white gold hands depicting the stars. The pins are connected by small models of the Milky Way, gilded with 24 carat gold leaf.

The watch is priced between $90,000 and $95,700, according to watch retailers The 1916 Company and The Hour Glass, respectively.

In comparison, an all-wheel-drive Cybertruck is listed at $99,990, according to Tesla’s order page.

This isn’t the first premium watch Zuckerberg has been spotted wearing. About a week before the “Bought” interview, he posted a selfie on Instagram with his hand on his wife Priscilla Chan’s shoulders.

Watch enthusiasts quickly spotted a Patek Phillipe watch on his wrist and asked Zuckerberg to identify the model. He replied, “5236P,” referring to the Patek Philippe Grand Complications In-Line Perpetual Calendar 5236P-001.

According to the watchmaker’s website, the watch retails for $141,400.

Zuckerberg is stepping up his style game

Brand and image consultants BI spoke to said Zuckerberg may have chosen the De Bethune watch to appear more elegant.

“It shows that Zuckerberg or someone helped him to deliberately choose the old rich taste to rise,” said Edith Chan, a Madrid-based image and branding consultant.

Joseph Rosenfeld, a New York-based image consultant, told BI that Zuckerberg is “known for his simple, minimalist fashion” — and the starry watch is in line with that.

“It shows an emphasis on function, not status or style,” Rosenfeld said. “His recent evolution of style, demonstrated by his love of premium watches and subtle luxury, suggests a change.”

“He’s stepping into a role where his appearance reflects his position as a technological innovator,” he said.

The consultant also noted that “well-chosen accessories can enhance a leader’s presence by adding sophistication ‘without requiring a complete style overhaul.’

Carol Davidson, an image consultant based in New York, told BI that Zuckerberg’s luxury watch collection seems to follow his evolution from “a simpler, more formulaic look to a clean style, don’t you know never what will he -be-sporty aesthetics.”

“Today, he embraces more of an elevated frat-meets-street vibe,” Davison said. “Tomorrow, who knows?”

Zuckerberg’s newfound interest in luxury watches appears to be the next step in his bold stylistic shift. The Meta founder ditched his once-standard range of gray T-shirts and hoodies for brown shearling jackets, gold chains and other exceptional pieces.

Interestingly, Zuckerberg’s interest in watches may have stemmed from his visit to India when he attended Anant Ambani’s pre-wedding bash in March.

Zuckerberg and his wife Priscilla Chan were seen complimenting Ambani’s Richard Mille watch in a video shared on social media.

“You know, I never wanted to get a watch. But after seeing this, I was like, watches are cool,” Zuckerberg said while admiring Ambani’s watch.

Certainly, the evolution of Zuckerberg’s style may have less to do with aesthetics and more to do with a deliberate strategy to cultivate an attractive and relatable personal image.

“While our company has a special role in the lives of this generation, it is perhaps especially important to how they appear because I am the most well-known person of my generation,” Zuckerberg wrote in an email to colleagues. Meta and then board member Peter Thiel in January 2020.

Zuckerberg representatives at Meta did not immediately respond to a request for comment from BI sent outside regular business hours.