Why Crocs stock crushed it this week

It’s normal to see Crocs (CROX -1.35%) adorning the feet of random people in everyday life. Until recently, however, it would have been shocking to find a shoemaker’s product in one McDonald’s Happy Meal. But that’s what happens under the terms of a business partnership between the two companies. Buoyed by greatly increased visibility for Crocs, investors have bid the stock price rise 7 percent year-to-date since the market opened Friday, according to data compiled by S&P Global Market Intelligence.

Crocs in a box

In continuation of the collaboration agreement launched at the end of 2023, earlier this week McDonald’s launched a Crocs Happy Meal. The box containing the meal boasts the unusual shoemaker’s signature style, while inside the included Happy Meal toy is a Crocs Clip, basically a small keyring that looks like one of the company’s shoes.

Although McDonald’s confirmed the launch of the Crocs Happy Meal last week, the combo boxes of food and toys have only been widely available in restaurants since Tuesday. There was no indication yet as to how popular they were.

In November 2023, McDonald’s and Crocs officially announced their tie-up. Initially, this took the form of a McDonald’s line of Crocs shoes and its Jibbitz charms. Characters from the restaurant giant’s advertising have been given the shoe treatment, including Grimace and the Hamburgler.

There are few bigger partners

Any manufacturer, regardless of the type of products they produce, can only benefit from the scale and visibility that McDonald’s provides. It’s a very popular restaurant chain both in this country and abroad, and the proliferation of Crocs Clips is sure to inspire Happy Meal consumers to pick up a pair of shoes or a Jibbitz. We hope that for Crocs shareholders, this fruitful collaboration between the two companies will expand in the future.