How to choose the best white label provider for your crypto exchange

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How to choose the best white label provider for your crypto exchange

The crypto market saw an aggressive resurgence in 2024 and looking forward to 2025, it is clear that launching a cryptocurrency exchange remains a promising venture. White-label solutions offer a fast path to market without the complexity of building from scratch. But with so many options available, how do you find a provider that really suits your needs? This article guides you through requirements definition and feature evaluation to help you choose a white-label vendor for long-term exchange growth and success.

First, you need to define your requirements

The first step is to understand the specific needs of your exchange. Identify your target audience—whether retail traders, institutional investors, or both—and determine your primary use case. Will it cater to casual users, institutional investors or specific regions? Next, consider the functionality needed to support users and how it aligns with your long-term vision. If your business has existing technology, evaluate whether the platform integrates with it. Finally, make sure the solution fits your budget while allowing room for growth.

Not all white label providers are created equal

Be wary of white label providers who advertise no setup fees as this can be misleading; they can take advantage of your platform later, keeping control of liquidity and charging high royalties – sometimes up to 50% per trade. Entering into a partnership without fully understanding the terms can hinder the growth and profitability of your exchange. For long-term success, choose a provider that gives you control over your liquidity and the ability to shape your platform without hidden risks.

Key features of a successful crypto exchange

This section breaks down the core functionality into two parts: basic features which are fundamental to any functional and secure exchange and advanced features that can differentiate your platform from competitors and attract a wider clientele.

Basic features: the must-haves

When comparing white label providers, expect a trading engine that handles high volumes of trades with low latency for smooth execution, that supports various order types such as market, limit and stop. An intuitive, customizable front-end is important to the user experience, while native multi-currency wallet support and fiat start/stop ramps should allow for easy asset management. Vendors should also provide support for launching, hosting and maintaining the exchange, allowing operators to focus on growth and user experience without managing ongoing configuration or infrastructure.

Advanced Features: Differentiating Your Exchange

Advanced features such as trading derivatives such as futures, options and perpetual swaps can appeal to experienced traders by providing tools for hedging and speculation. Native yield pools also help retain user funds within the exchange, enabling asset staking and passive income generation, which promotes long-term engagement and benefits operators through yield sharing.

Many white-label providers offer backend systems integrated with the exchange’s front-end, allowing operators to manage liquidity, users, trading activity and compliance. These systems typically include financial reporting, performance tracking, and market making toolsgiving operators control over liquidity sources and the ability to manage spreads. Providers that offer market makers customizable trading pairs and liquidity connections enable greater price flexibility and adaptability to market conditions.

Additional benefits that drive success beyond technology

A great white label provider goes beyond technology, offering liquidity management and regulatory support. Established liquidity networks help maintain smooth transaction execution and competitive pricing, which increases user confidence and platform reliability. In addition to liquidity, it is equally important to have strong regulatory support. A vendor that provides guidance on regulatory matters simplifies the process of securing licenses by aligning the exchange with compliance requirements. These additional benefits position your platform for long-term growth and stability.

Closing thoughts

A lot has been covered and there are certainly more details to unpack when selecting the right white label provider. From defining your requirements to maintaining control over liquidity and obtaining regulatory support, these steps are key to long-term success.

For more information, a full guide is available on how to launch a crypto exchange which goes into more detail and provides more perspective.

Shift Platform: a technical solution for shift operators

At Shift Markets, we’ve paved the way for entry crypto infrastructure and exchange technology since 2009, launching over 125 exchanges globally. Based in New York City, we provide solutions that help operators effectively launch, manage and scale their exchanges.

The Shift platform gives operators full control over shift operations while providing a customizable front-end user experience. Its low-latency matching engine ensures smooth transaction execution, and operators have access to tools for user account management, compliance tracking and real-time trading monitoring. To learn more or schedule a custom demonstration, contact us here.