Salesforce executive sells more than $1.5 million in company stock to Investing.com

Salesforce, Inc. (NYSE:CRM) President and COO Brian Millham recently engaged in significant trading activity involving the company’s common stock, according to a new SEC filing. Millham has completed a series of sales totaling more than $1.5 million, with individual sale prices ranging from approximately $264.78 to $267.75 per share.

On September 23, Millham sold 821 shares at a price of $264.7813 per share, followed by another sale of 858 shares at the same price, for a total sale value of $444,567 for these transactions. Additionally, the director sold 863 shares at a weighted average price of $265.3604, with sale prices ranging from $264.99 to $265.72. It also sold 2,996 shares at a weighted average price of $267.1749, with transaction prices between $266.37 and $267.25, and 197 shares at an average price of $267.7503, with prices ranging from $267.73 to $267.77. The total value of these sales amounted to USD 1,082,208.

In addition to the stock sales, Millham also exercised options to purchase Salesforce stock. He exercised options for 2,038 shares at a price of $186.51 and another 2,018 shares at $215.17, for a total purchase value of $814,320.

It is noteworthy that a portion of the sales were made to satisfy withholding tax obligations related to the vesting of restricted stock units. Moreover, the trades were automatically executed pursuant to a Rule 10b5-1 trading plan that Millham had adopted on December 22, 2023, which allows insiders to establish a predetermined plan to sell shares at a time in which they do not hold public information.

The transactions come as part of the regular financial activity of corporate executives, who often buy and sell stock in their own companies for various personal financial reasons. Investors tend to look to insider trading for information about executive confidence in the company’s prospects, although such trading does not always provide a clear signal.

Salesforce shares continue to be actively traded on the New York Stock Exchange, with investors and market watchers closely monitoring insider trading patterns for indications of the company’s performance and strategic direction.

In other recent news, Salesforce.com (NYSE: ) reported robust earnings in the second quarter, with earnings per share coming in at $2.56, beating the consensus estimate of $2.36. The company also posted an 8% increase in sales, mainly driven by a 9% increase in subscription and support revenue. Salesforce also entered into a definitive agreement to acquire Own Company, a provider of data management and protection solutions, for $1.9 billion in cash. The company’s strategic focus on artificial intelligence was showcased at the recent Dreamforce conference with the introduction of Agentforce, a suite of autonomous AI-based robots, and a partnership with IBM (NYSE: ) to integrate advanced artificial intelligence capabilities into its platform. Analyst firms such as BofA Securities, TD Cowen, Needham and Baird maintained their ratings on Salesforce, while Truist Securities revised its price target on Salesforce to $300, maintaining a Buy rating. However, Erste Group downgraded the stock from Buy to Hold due to forecast slower growth. These recent developments underscore Salesforce’s commitment to innovation in the AI ​​space and its potential for future growth.

InvestingPro Insights

As Salesforce president and COO Brian Millham engages in notable stock deals, investors are eager to understand the company’s financial health and market position. According to InvestingPro data, Salesforce boasts a substantial market capitalization of $252.99 billion, reflecting its significant presence in the industry. The company’s gross profit margin for the trailing twelve months of Q2 2025 stands at an impressive 76.35%, underscoring its ability to maintain profitability. Furthermore, Salesforce demonstrated a revenue growth of 10.26% during the same period, indicating sustained business expansion.

From an investment perspective, Salesforce’s P/E ratio currently stands at 45.46, which aligns with the company’s growth trajectory when considering its trailing twelve month adjusted P/E ratio from Q2 2025 is 41.92. This suggests the company is trading at a lower multiple relative to its near-term earnings growth, an InvestingPro tip that highlights potential value for investors. Furthermore, Salesforce stock has exhibited low price volatility, providing a degree of stability in an investor’s portfolio.

For those looking for additional insight and analysis, InvestingPro offers additional advice on Salesforce, including the company’s aggressive share buyback strategy and its status as a prominent player in the software industry. There are currently 23 more InvestingPro tips available for Salesforce, which can be found at https://www.investing.com/pro/CRM, providing a comprehensive look at the company’s financials and investment potential.

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