Yelloh, formerly known as Schwan’s Home Delivery, is permanently closing frozen food deliveries

Frozen meal delivery service Yelloh, formerly known as Schwan’s, will permanently park its yellow trucks this fall, the company announced Monday.

The frozen food brand, which has been in business for 72 years, will cease all operations in November, citing “insurmountable” business challenges and changes in consumer lifestyles.

Board member Michael Ziebell said in a press statement that the company has battled nationwide staffing and food supply chain issues caused by the pandemic.

“These challenges, combined with changing consumer lifestyles and competitive pressures that have been building for over 20 years, have made success very difficult,” Ziebell said. “Digital shopping has replaced the personal interaction with customers at the door that was the hallmark of the Company.”

Schwan’s home delivery became Yelloh in 2022

The Minnesota-based company began as Schwan’s Home Delivery in 1952, eventually growing to regularly deliver frozen meals to thousands of households in nearly every American state from a fleet of iconic yellow trucks.

The company changed its name to Yelloh in 2022, but kept its slogan of being “the original frozen food company”. Yelloh currently has approximately 1,100 employees nationwide.

“Our concern now is for our employees and their care,” Ziebell said in a statement. The last day products can be purchased through Yelloh trucks will be Friday, November 8th.

“It is with a heavy heart that we have made the difficult decision to cease operations at Yelloh,” CEO Bernardo Santana said in a press statement. “We are grateful to our many loyal customers and hardworking employees for all they have done to support us.”

This article originally appeared on USA TODAY: Yelloh, formerly Schwan’s, closes frozen food delivery company