The new Tesco Clubcard rules for three million shoppers start on Monday

Millions of Tesco shoppers can earn EXTRA Clubcard points worth up to £100 in one day. Three million will be invited to take part in its ‘Clubcard Challenges’ game, which runs from May 20 to July 1, in a major cost-of-living boost.

Points can be spent at Tesco or exchanged with Tesco’s reward partners for twice the value, meaning customers can receive a voucher of up to £100. The new Clubcard Challenges initiative will be launched on Monday and will run for six weeks.

If members participate, they will be sent 20 challenges that have been customized just for them. There will be 20 offers available, customers can choose which 10 they would like to complete.

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Lizzie Reynolds, Director of Group Membership and Loyalty at Tesco, said: “We are constantly looking at ways to make Clubcard work harder for our customers. With Clubcard prices on around 8,000 products, customers save up to £360 on their annual grocery cost.

“Personalization means using what we know about customers to improve their experience and make our rewards more useful, and we’re really excited to see how our customers respond to Clubcard’s challenges.” Ashwin Prasad, Tesco Chief Commercial Officer, said: “With millions of vouchers expiring at the end of this month, we’re urging everyone to make the most of their Clubcard this May and check if any vouchers or reward codes are expiring .”

Tesco is running a trial of the Clubcard Challenges scheme later this month and around 3 million Clubcard customers expected to be invited to take part. For eligible shoppers, a banner will also appear in the Tesco app until May 20, letting shoppers know they can take part in the Challenges scheme.

Challenges can range from “spend £20 on our summer BBQ range over the next 6 weeks” to “spend £10 on plant-based food”, Tesco has confirmed.