Interested insurance agents are skeptical of AI Liberty Mutual

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Insurance agents are interested in artificial intelligence but are skeptical, according to Liberty Mutual and Safeco, which released the findings of a new report.

Benchmarking Agent Attitudes About AI: Key Takeaways from the 2024 Agent-Customer Connection Study surveyed 1,133 independent insurance agency leaders and team members and 1,110 insurance consumers to explore how agents view the use of AI.

According to the study, six percent of CEOs surveyed said they had implemented AI in their agency and 36 percent said they were likely to use AI in their businesses in the next five years.

Only 17% of agents said they trust AI, 25% of those surveyed said they see AI as an opportunity, 27% said they see AI as a threat. About half, 49 percent of respondents said they were neutral on whether AI is more of a threat or an opportunity.