Costco claims success of card scanner launch; speed up the payment process

Costco is already reaping the benefits after recently introducing membership card scanners in front of warehouses in its US stores, and the move is being well received by customers, the wholesale club said on Friday.

During the retailer’s fourth-quarter earnings call, Costco CEO Ron Vachris noted that the company has been using card readers in front of its stores in Europe for more than two years and has been piloting the system in the U.S. for about six Monday.

He outlined several ways the scanners help Costco improve store operational efficiency.

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“It gives our operators a real-time traffic count throughout the day. So we are able to adapt the front-end lines we need to open and close lines based on business fluctuations,” Vachris explained.

“We can monitor our fresh food a little bit better because we know what the traffic looks like and so on,” he said, “and it’s also taken the friction of member verification out of the front registers and moved that to the front door where we can look at people’s membership.”

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The Costco chief added that the scanners also allow customers to be notified if their membership renewals are due before they reach the front end of the store, “and the membership card scanners installed at the front doors have accomplished the goal of speed up the order completion process. This process has been very well received by our members.”

The CEO also said members are “very excited” to be able to check inventory through the new “search warehouse inventory” tool that Costco recently rolled out for some customers on its website. mobile application.

Source of the original article: Costco claims success of card scanner launch; speed up the payment process