Tom Brady’s luxury watch collection to be auctioned: photos, cost

• In December, Tom Brady will auction five pieces of his luxury watch collection at Sotheby’s.
• His collection includes pieces from brands such as Rolex, Audemars Piguet and Patek Philippe.
• A custom watch is estimated to be worth between $400,000 and $800,000.

Seven-time Super Bowl champion Tom Brady is passionate about more than football.

On December 10, the retired 15-time ProBowler will auction five of his watches at Sotheby’s, along with other “treasures” from his playing career.

“I have been so fortunate to have such an amazing journey in my career, and these watches and collectibles truly capture those unforgettable moments and all the hard work behind them,” Brady said in a press release.

The auction comes amid fluctuations in the luxury watch industry. After a surge in interest during the COVID-19 pandemic, the industry faced a period of decline. The global market index is down 6.1 percent from 2023, but has rebounded 0.6 percent in the past month, according to WatchCharts data as of Sept. 30.

While Sotheby’s has the third-highest number of watch sales among auction houses this year, with more than $72 million in sales so far, EveryWatch reported, that’s a steep drop from the watch sales of $155 million of the auction house last year.

Although the fourth quarter of 2024 has just begun, Brady’s auction may be part of a growing trend to reboot the luxury resale market through celebrity partnerships. In June 2024, for example, Sotheby’s auctioned 11 watches from Sylvester Stallone’s personal collection, including the Patek Philippe Grandmaster Chime, which sold for $5.4 million.

“We are incredibly honored to work with Tom in organizing his one-owner sale, where we present a selection of watches, along with some of his prized sporting treasures from his football career,” said Richard Lopez, Sotheby’s Senior Watch Specialist. in his press release.

Here are the five pieces from Brady’s collection heading to auction, with estimates ranging from $12,000 to $800,000, at Sotheby’s.