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Levi Strauss shares fall as Beyoncé’s new campaign is overshadowed by weak sales forecasts

Levi Strauss shares fall as Beyoncé’s new campaign is overshadowed by weak sales forecasts

Shares of Levi Strauss & Co. fell after hours on Wednesday after the jeans maker tempered its full-year sales forecast, even as management said its flagship brand, Levi’s, was paving the way for improvement and signaled potential gains from its new partnership with Beyoncé.

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