Meta’s Mark Zuckerberg is considering selling t-shirts inspired by the classics

• Mark Zuckerberg might start selling Classics-inspired shirts on Instagram.
• Zuckerberg’s style, sometimes influenced by Roman history, has attracted attention since 2023.
• It changes the basic style it was once known for, reflecting Meta’s projects in fashion technology.

Mark Zuckerberg has said he’s considering selling his own graphic tees.

Since 2023, CEO Meta’s style has been the subject of memes and headlines, and he may soon make his new look available for purchase on Instagram.

Zuckerberg told Pubity that he’s thinking about selling T-shirts like the ones he wore recently, inspired by the classics — Greek and Roman history.

During the Meta Connect keynote on September 25, Zuck donned a black t-shirt with the Latin phrase “Aut Zuck aut nihil.” It roughly translates to “Zuck or nothing”, a call back to a popular quote about the Roman emperor Julius Caesar.

“I’ve been toying with whether I should sell them on my Instagram page as, like, limited drops,” Zuckerberg said. Meta owns Instagram.

He added that it would be a way for him to test his app’s shopping feature as a seller and get a “first-hand experience” of how people use Instagram for their businesses.

Zuckerberg also told Pubity that the phrase is a reminder to stay true to yourself.

As his company ventures further into fashion, introducing more wearable smart technologies like glasses with neural interfaces, Zuckerberg has honed his style and sought advice from fashion designers along the way.

According to Pubity, he’s working with fashion designer Mike Amiri to develop his own line of clothes, but it’s unclear if Zuck will release them to the public.

Zuckerberg has become known for his basic blank T-shirts over the years, but his fascination with Roman history comes through more often in his style choices. When he celebrated his 40th birthday in May, he wore another shirt with a popular Latin phrase, “Carthago delenda est.”

Her new jewelry choices didn’t go unnoticed either. Zuckerberg went viral several times in 2024 for his gold chains, and the tech billionaire is leaning into the hype.