‘Dazzling’ experience Van Gogh comes to Birmingham with swirling images set to music

Birmingham’s biggest Vincent Van Gogh show is coming to the city this summer. Beyond Van Gogh: The Immersive Experience will feature over 300 paintings that will spin and dance on the walls and floor.

After wowing over five million art lovers in North America and beyond, the event is set to open in Birmingham as part of a strictly limited run of UK dates. Featuring a specially curated musical soundtrack, the experience uses cutting-edge technology to celebrate the life and art of the iconic painter.

He will transform his paintings into immersive 3D scenes that move and pop with color and sound to enliven all the senses. Covering an area of ​​40,000 square meters, this will be the largest Van Gogh show ever held in the city.

Read more: We went to the new Frida Kahlo exhibition at The Reel Store in Coventry – and it was stunning

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The show runs at the Birmingham NEC from Thursday 1 August to Sunday 1 September 2024.

What to expect at Beyond Vincent Van Gogh in Birmingham

Producers Annerin Productions and Paquin Entertainment Group promise to take visitors on a journey through Van Gogh’s world “from darkness to light enhanced by their own dreams, thoughts and words”. The moving artwork is set to a captivating symphonic score in this sensational narrative experience designed to appeal to a new generation of art enthusiasts and Van Gogh fans alike.

Upon arrival in the Introduction Hall, guests can connect with Van Gogh through the personal letters he wrote to his brother and greatest supporter, Theo. Then everyone moves into the Immersive Room – the heart of the exhibition – where Van Gogh’s paintings are “released from their frames to dominate the space and fully immerse the audience”.

Anna Parry, UK Business Development at Annerin Productions, said: “Birmingham is the UK’s second city and the hugely important cultural heart of the Midlands.

“So we are absolutely delighted to be able to bring Beyond Van Gogh to the NEC, which has been so supportive, and where residents and visitors alike will have the chance to immerse themselves in the magical and transformative world of Van Gogh’s masterpieces.”

The playful, dreamlike quality of the experience is enhanced by the fact that vibrant flowers, landscapes and café scenes spin in giant projections across the walls. Read our review of an equally immersive Frida Kahlo art experience and listen to our podcast here:

How to get tickets for Beyond Vincent Van Gogh in Birmingham

Tickets go on pre-sale at 9am today (Wednesday 8 May) and on general sale at 9am tomorrow (Friday 10 May). Find out more and book tickets on the Beyond Van Gogh website.

You can also purchase VIP Experience tickets, which include select Beyond Van Gogh merchandise, along with flexible arrival times and express entry. It is also being staged in Liverpool and Glasgow.