The Royal Enfield Bullet 350 has been officially launched in India

On September 1, 2023, Royal Enfield started the new month with the official launch of the new Bullet 350 in India. Heralding its nine decades as one of India’s most (if not the most) iconic motorcycles, the launch drew heavily on the model’s long history. After asking Enfield fans in India to share their memories of happy times with Bullets of yesteryear, it’s clear that the manufacturer has taken those memories to heart in creating its introductory film about the latest version of the Bullet.

“The Bullet 2023. New Heart. Same beat,” is the official slogan. Enfield has made the sound of that little engine a direct line in its public messaging about this bike, from its social media teasers to its launch video soundtrack. It has the same 350cc engine currently found in the Meteor 350, Classic 350 and Hunter 350.

Other features include dual-channel ABS, a one-piece seat that Enfield claims provides better lower thigh support for all types of riding, and a rather stylish instrument panel that brings together analog and digital gauges in one rounded triangular formation that you can see in one of the pictures. On the left handlebar, right next to the clutch lever, you’ll also find a new USB port for convenient charging of your cell phone or other device.

Enfield is accepting test drive bookings in India and has also provided pricing information for three different Bullet 350 trim levels in that market.

As with many launches from Royal Enfield, pricing details for the Bullet 350 have so far only been released for the Indian market, though it will be launched in other regions in due course.