“I used to be a car dealer but now I work with some of the top bands and artists in the business”

A good promoter can improve a venue through the quality of acts they bring in, as well as help venues put on great shows through their own work and personality.

Chris Hill has been one of the region’s top promoters for the past six years with his company Ace Promotions Wednesbury Ltd, which operates out of Sandwell town but is known across the country for the shows he puts on and the artists he works with. .

These include bands such as Dr Feelgood, Damned, UB40, East 17, Boney M, Slade, Chas & Dave, Public Image Limited and The Real Thing and artists such as Billy Ocean, Leo Sayer, Alexander O’Neal, Rose Royce, Molly Hatchet, Robbie Craig and Dr. John Cooper Clarke, to name just a few of the biggest names.

He said he worked as a car dealer for years while doing promotion business as a part-time, subcontractor, but decided to take the plunge in 2018 after someone he had worked with left the industry.

He said: “It started when I was working with another entertainment promoter but he finished what he was doing and I decided to pick up where he left off as I was working with the same bands, venue and agents as him. using.