Wigan Warriors and Wigan Athletic confirm stadium name change

From next Monday, May 13, Wigan Warriors’ home ground will be known as ‘The Brick Community Stadium’, renamed in partnership with a local charity, as a 15-year association with DW Sports comes to an end.

The 25,138-capacity venue has been known as the “DW Stadium” since August 2009, when former Wigan Athletic owner Dave Whelan purchased a chain of sports fitness clubs from JJB Sports, another of his former businesses.

Before that, for the same reasons, it was known as the JJB Stadium for a decade from its opening in 1999 until its change to DW in 2009.

But with Whelan now not involved with either club and local businessman Mike Danson taking full control of Latics and Warriors last year, the DW slogan has been ditched in favor of a local charity.

Wigan Warriors confirm stadium name change after ending 15-year association with DW Sports

‘The Brick’ is already front and center on the Cherry & Whites’ third shirt this season, a charity working to tackle poverty and homelessness in Wigan and Leigh Borough, as they have- for over 100 years.

According to the press release confirming the stadium’s name change, an agreement has been reached until the end of 2025, with the two clubs playing at the stadium expected to announce further support not only for The Brick but also for other local charities in the weeks next.

A new commercial partner is expected to put their name against the stadium at the end of 2025, and they are already working behind the scenes to find a successor.

Warriors CEO Kris Radlinski said: “The Brick charity has been a cornerstone of Wigan, transforming and influencing countless lives over many years.

“Naming Wigan’s stadium after their charity is a fitting tribute to their significant impact on the community.