Idenna on request | Cornwall Business

Newquay-based creative agency Idenna is enjoying great success placing its work on a variety of new platforms, recording the highest number of eyes on its work in the business’ 13 years of operation.

Over the past 18 months, the agency has focused on delivering end-to-end campaigns for its clients, delivering ideas backed by insights, creating ads around them and effectively placing their work to reach the largest audience groups possible.

Creative director James Neale said: “Our focus has been to help companies identify a clear commercial point of difference and deliver it to the right audience, and our campaigns team has really stepped up to this goal .”

The agency has been supported by major long-standing client projects such as heating oil supplier Mitchell & Webber.

Mitchell & Webber’s ‘Your Kind of Warm’ TV advert was broadcast across the South West through targeted placement to Sky and ITV.

The agency recently held an ‘Introduction to TV Advertising’ event in collaboration with Sky, inviting local businesses to its studio in Nansleden for a session focused on creating compelling messages for broadcast campaigns.

“Idenna’s campaigns team has worked hard to refine both where we place our content and to make our media budgets work as much as possible, and our audience estimates reflect that these efforts are paying off.”