Liverpool FC unveils ‘Walk of Fame’ to celebrate fans’ contribution to sustainability

Mr Muscle, an SC Johnson brand and official sustainability partner of Liverpool Football Club, today unveiled a fan ‘Walk of Fame’ to celebrate the collective muscle of fans who have helped to recycle plastic over the last three football seasons at Anfield .

The Liverpool FC Walk of Fame was created on Rockfield Road, a street that marks the iconic match day walk to the stadium and pays tribute to the 12,848 names of fans – representing the 12,848 plastic bottles that were recycled on average every match day This season, over 90% of plastic bottles sold at matches have been recovered through fan recycling at Anfield.

To sustainably create the festive named street, Mr Muscle used reverse graffiti, where recycled plastic stencils were placed and the surface partially scrubbed to reveal the name – creating a tribute to the thousands of dedicated match-goers who have worked together to ensure that sustainability is as important on a match day as singing ‘You’ll Never Walk Alone’ or eating half a pie.

As Liverpool FC and SC Johnson’s Earth Month observation draws to a close, new research by Mr Muscle has found that 80% of football fans feel that sustainability is important to them in their everyday lives – over half (55 %) contributing to sustainability initiatives. somehow 20% of those through their local football club.

Over the past three seasons of SC Johnson’s partnership with Liverpool FC, 6.5 tonnes of single-use plastic has been recycled inside Anfield, which equates to 12,848 plastic bottles recycled every match day. As a result of this incredible effort, Mr Muscle has released a new limited time LFC window and glass cleaning spray made from 50% recycled plastic from the stadium (100% glass excluding trigger and sleeve) .

Three of Liverpool’s superstars Diogo Jota, Curtis Jones and Thiago Alcântara were at Rockfield Road alongside Liverpool FC club ambassador Ian Rush to unveil the Walk of Fame and even surprised one lucky family to be named next to the names of their Liverpool FC heroes. .

LFC Club Ambassador Ian Rushwho inspired many iconic moments at Anfield, said:

“It is important to celebrate and thank the community of supporters who come to Anfield in their thousands and represent our community. It’s great to see how together as a team, from fans to players to the club, we can collectively support important causes that affect us all.

New brand research has found that 63% of fans are excited about going to the stadium on match day and know that the iconic walk to Anfield holds so many memories. So creating The Walk of Fame is a great way to give back to the fans and give them something to look forward to as they look for their name on the floor come match day.”

One of those dedicated fans it was Joseph Fielding, the 14-year-old Liverpool supporternoted his enthusiasm to be involved in the campaign:

“I am delighted to be part of a great initiative which gives back to the club I have supported all my life. I have great memories of attending games with my mum and grandad who are here with me today, so to see my name etched on the pavement I’ve walked more times than I can remember on a match day is surrealistic. My family have always told me how important it is to retire to the stadium and it’s great to see that so many Liverpool fans feel the same way about keeping the club nice and clean for the supporters.”

A spokesman for Mr Muscle said:

“We are incredibly proud of this partnership with Liverpool Football Club and all that the fans have been able to achieve in such a short space of time. Our research has shown that over a third of football fans are aware of the waste generated on match days, and this couldn’t be more true for fans who have made it possible to collect over 6.5 tonnes of plastic at the stadium in the last two seasons.

As a result, we are delighted to be able to launch a limited time Mr Muscle Window & Glass cleaning spray made from 50% recycled plastic from Anfield – the UK’s first plastic stadium glass.”

Fans can find his name on the Walk of Fame from the 29th^th April until the next Liverpool match day, before Rockfield Road is cleared and restored to its original condition.

You can find the full reveal video here.

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