JD is ramping up its summer festival presence with stage sponsorships in Leeds, Reading and Dublin

JD Sports is set to increase its presence throughout the summer through strategic partnerships with selected large-scale festivals.

Already a fixture on the summer festival scene, JD will be enhancing experiences at major summer events this year, including Longitude and Rockstar presents Leeds and Reading festivals.

JD will become presenting partner of the new Chevron Stage at Leeds and Reading Festival, which boasts the world’s first floating outdoor LED video canopy and has been specially created to host the hottest talent in the game in dance music, pop and hip. -Hop. Headliners for this year’s Chevron Stage include The Prodigy, Sonny Fodera and Skrillex, as well as performances from Nia Archives, Denzel Curry, Barry Can’t Swim and Kenny Beats. The JD-sponsored venue will also become the home of the world’s biggest silent rave in Reading & Leeds.

Following the success of JD x Longitude in 2023, the partnership will continue in 2024, with the festival returning to Dublin’s Marlay Park on June 29-30. Ensuring that they will appear with more impact and visibility than ever before, JD is now the main stage presenting partner at this year’s festival, which will see headliners Doja Cat, Central Cee, Becky Hill and 21 take to the stage Savage.

Additionally, DJs Belters Only, blk., Joel Corry and Sonny Fodera, rap trio D-Block Europe, dance-pop singer Jazzy and viral sensation Kenya Grace have also been confirmed to play this year’s festival year.

As champions of youth culture, JD recognizes the importance of music festivals as key cultural moments that allow young people to come together to celebrate music, fashion and creativity. To celebrate the partnership, JD will be running giveaways and ticket competitions in local stores, giving consumers the opportunity to attend festivals and experience some of the best talent in the music space. In-store POS and staff lanyards will highlight the competition, with entry via QR codes on receipts.

“We’re delighted to be deepening our partnerships across some of the UK and ROI’s best-loved festivals to bring unforgettable experiences to young people,” said Chris Waters, Chief Marketing Officer at JD. “Our collective passion for music drives our desire to make a meaningful impact and connect with our consumers throughout their festival journey.”

The festival’s partnerships underscore a commitment to raise brand visibility and engage with festival-goers on a whole new level, with authentic partnerships that aim to create inclusive and diverse festival environments that resonate with the values ​​and interests of today’s youth.

JD’s increased presence at these festivals signifies a strategic move to strengthen its connection with youth culture in the music and festival space. Presenting impactful activations and initiatives that resonate with young audiences, JD aims to strengthen its position as a key player on the festival scene.