Kieran Maguire shares financial details of Leeds United’s new Red Bull sponsorship deal

Maguire shares that Leeds planned ahead with this sponsor, knowing that the gambling sponsors would be out of the game in 25/26, and landed themselves a very lucrative deal with a global brand in the process.

He continued:

“It could also be argued that Leeds have an eye on the future as we know that gambling advertising partners will cease in 2025-26. Finding someone new by partnering with Red Bull early provides a degree of certainty going forward.

“You’re not going to get a deal with an organization as big as Red Bull unless Red Bull is confident you’re going to be at the top level. It’s a vote of confidence for Paraag Marathe and the rest of the executive team at Elland Road. It allows 49ers investments to recoup some of their investment if they sell some of their stock to RB.”

Leeds have huge financial backing from Red Bull, which is waiting to see if it grows

One thing that cannot be debated about Red Bull’s current involvement is that they will be a massive benefit to the club in financial terms.

Leeds have a sponsor that tops everyone in the league now and that will reflect on the club’s overall financial position.

The 49ers are making moves across the board that befit a Premier League club and which will hopefully reflect on the field in the near future.