Former MD Pirate joins Rewind

Cornwall-based Rewind Radio has announced the appointment of Mark Peters, former Managing Director of Pirate FM, as its AI Integration Specialist.

Rewind Radio says it is set to become the first of its kind to implement an AI strategy designed to drive efficiency and maximize ROI for its local customers.

Peters brings with him 25 years of experience in radio presenting, managing and delivering client campaigns and is delighted to be back on the Cornwall media landscape.

“I’m incredibly happy to be returning to Cornwall after a decade at the helm of Pirate FM,” he said. “The opportunity to re-engage with Cornwall’s business community and demonstrate the transformative benefits of AI technology to increase their productivity and profitability in partnership with Cornwall’s Rewind Radio is hugely exciting.”

Rewind Radio’s Dr Richard Woods added: “Partnering with Mark again is a fantastic opportunity. His vast experience and innovative approach to radio and AI will undoubtedly boost local Cornish businesses and grow our training and knowledge programs across all business sectors.

“Currently, there is a serious lack of knowledge in the business market about how to install AI beyond basic PR content. Together, we aim to deliver substantial results, demonstrating how to implement AI in Cornish businesses alongside the power of radio to improve outcomes.”