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49ers Enterprises gets Red Bull warning after Leeds United partnership

The change takes place at Leeds United. It was announced last Thursday that Red Bull had bought a minority stake in the Championship club.

The Austrian energy drinks firm is the latest high-profile name to join Whites’ growing list of investors. Actors Will Ferrell and Russell Crowe both own stakes in United, which owned 49ers Enterprises, the investment arm of the NFL franchise San Francisco 49ers, and their shareholders also include a number of US sports stars, including golfers Jordan Spieth and Justin Thomas.




As part of the new “multi-year deal”, Red Bull will be the club’s shirt sponsor from next season. Red Bull is already involved in football with a number of teams around the world, including RB Leipzig, Red Bull Salzburg and New York Red Bulls.

Read more: Mystery surrounds Leeds United loan duo squad withdrawal amid Ampadu and James endorsements

United insist Red Bull’s investment will not result in a name or logo change. “It won’t be Leeds Red Bulls,” said chairman Paraag Marathe. “To be fair, they understand that. They appreciate that. They respect that. They know the legacy of this club, so they didn’t want that either. But for me, that was table stakes (a minimum requirement for a business arrangement) That won’t happen.

“The only way this partnership was going to happen was for them to recognize that as minority investors, like everyone else, they’re there to give advice when I need it, but it’s the management of this club by our group and the management my. this club. Let me say it again – this will not change. This is a minority partnership and for minorities only.”

We asked Whites fans for their thoughts on the Red Bull deal. We asked ourselves the question: ‘is this a good long-term thing for the club?’

Over 1,900 fans responded, with 47% voting yes. Forty-five chose the option “yes, but only if the business remains in its current state” and only two percent chose “no”.

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