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Next Harley-Davidson sued over kids t-shirt design | Leicestershire Live

Leicestershire retail giant Next is facing a lawsuit from renowned motorcycle manufacturer Harley-Davidson over allegations that one of its t-shirts reproduces their logo.

Harley-Davidson claims that the biker angel wings and flame symbols on the Next T-shirt, accompanied by the slogan “Rise and Roar”, infringe on their trademark.




The Black Fearless Stud Graphic Long Sleeve T-Shirt is aimed at children aged 3-16 years. It can be purchased online from the Next website.

READ MORE: Major Leicestershire retailer Next eyes head office expansion

As reported by The Financial Times, Harley-Davidson claims that the Next T-shirt “essentially replicates” the outline of their logo and the “graphics and text … is commonly seen in the context of a motorcycle-based brand and not only . particularly the plaintiffs’ branding’.

Harley-Davidson also stated that “the black, flame and fender motifs are often used in conjunction with (Harley’s) branding and trademarks” and that the design used by the fashion retailer would “call (Harley images) to mind for many members of the public”.

The iconic motorcycle maker claims “for many members of the public” the design used by Next would “bring to mind” Harley-Davidson.(Image: Next.co.uk)

The motorcycle manufacturer is seeking a court order for the retailer to destroy “all infringing material.”

Dr Beatriz San Martin, partner at Arnold & Porter, commented: “In the vast majority of cases, this type of trademark dispute, which is very common between brand owners and retailers, is resolved without the need to go to court.

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