‘Best Ever’ four-storey giant screen to open at Birmingham cinema with free popcorn on offer

A giant screen is to be unveiled at a cinema in Birmingham, marking the opening with a one-weekend free popcorn offer. Omniplex Cinemas says it is opening its “most impressive screen yet” at its Great Park site in Rubery, which was previously an Empire outlet.

The OmniplexMAXX screen is 17.5m wide and 8m high, the size of two double-decker buses, it opens on Friday (May 10), with anyone who goes to the new screen also getting free popcorn all weekend (Friday to Sunday).” in subject to availability’ terms and for ‘MAXX screen full price ticket holders’.

The new screen will show Kingdom of the Planet of the Apes, which opened in the UK on Thursday (May 9). While it will soon feature Furiosa: A Mad Max Saga and the “fun family film” IF. MAXX programs will be live on the Omniplex website on Friday (May 10) morning.

READ MORE: Decision made on fate of much-loved cinema in Rubery

The screen features a “state-of-the-art 4K RGB laser projector, while a HUGO anti-smudge screen film ensures customers can watch movies with crystal clarity.” In addition to “immersive Dolby Atmos sound technology and 41 individually amplified speakers – “nearly three times louder than standard screens”.

The new screen has 192 luxury recliners and 11 double sofa beds. Paul John Anderson, Director of Omniplex Cinema Group said: “We know the cinema is essential to the Birmingham community, which is why we have invested in refurbishing Omniplex Birmingham and bringing a new OmniplexMAXX screen to the city.

“By adding our largest screen, state-of-the-art projection, immersive sound and luxury reclining seats, we know we’re breathing new life into the cinema and we can’t wait to see our customers enjoy the best OmniplexMAXX experience we can offer.”

The new screen follows Omniplex Cinema Group’s UK expansion last year, with the cinema chain making a £22.5m investment over 18 months to acquire and refurbish existing Empire Cinema sites across the country.

Omniplex first opened its doors to customers in Ireland in 1991 and has since acquired 353 screens in 43 cinema locations. The cinema company said it is renowned for its “state-of-the-art projection and digital sound facilities, as well as its diverse programming, which includes sporting events, music, concerts and ballet, in addition to the latest cinema releases”.

Omniplex took over the former Great Park Empire last December after the Empire chain went into administration last July. Great Park’s Birmingham cinema remained open, but the company’s Sutton Coldfield cinema remained closed, as it has been since the second national coronavirus lockdown in November 2020. However, the former Sutton Empire, and before that, Odeon, is expected to open in July. year with a new name The Royal, under new ownership.