St Austell is collaborating with Cornwall Pride on a limited edition pale ale

St Austell Brewery has announced a partnership with Cornwall Pride as part of the company’s commitment to promoting equality, diversity and inclusion (EDI) across its business.

Beer Day for Beer is beer, with Cornwall Pride, at St Austell Brewery

To mark this, the two organizations have collaborated on a special charity beer for Pride Month, which starts this week.

Cornwall Pride has worked closely with St Austell Brewery to support the plans which will ensure a safe and inclusive workplace. The company has set up an EDI steering committee, chaired by chief executive Kevin Georgel, and has also formed an advisory group of over 20 volunteers from across the business to share feedback and ideas from pubs, head office, factories beer and warehouses.

These volunteers joined Cornwall Pride last month to produce a limited edition Pride-themed beer, which is now available in pubs across the South West. Beer is Beer is a 4.2% ABV New York pale ale bursting with citrus and papaya flavors. A contribution of 5p from every pint sold will be donated to the charity.

Beyond this drink, the two organizations will also be hosting a Pride Inclusion Breakfast with Cornwall Chamber of Commerce at the Royal Cornwall Show stand at St Austell Brewery tomorrow (June 6). Matthew Kenworthy Gomes, Chief Executive of Cornwall Pride, and businesses from across Cornwall will host the discussion, along with others, on inspiring stories of individual experiences of inclusion.

“As part of our growth strategy, we are on a mission to become the number one employer of choice in the South West,” said Kate Price, HR Director of St Austell Brewery.

“A key part of this is looking at how we ensure that all workplaces – our pubs, breweries and warehouses – are places where people feel safe, included and accepted, welcoming everyone equally and from all backgrounds.

“It is essential for us to form strong relationships with external organizations such as Cornwall Pride, who we can learn from to better understand the minority communities in our region and how we can ensure full inclusion, both for our people and customers our.”