Wigan Warriors and Wigan Athletic agree a stadium naming rights deal with The Brick

VaselineMay 9, 2024

0 4 minutes read

Wigan Warriors and Wigan Athletic agree a stadium naming rights deal with The Brick

The 25,000-seat venue has been operated as the DW Stadium since 2009. (Wigan Warriors)

The DW Stadium, home of English football club Wigan Athletic and rugby union team Wigan Warriors, is to be renamed the Brick Community Stadium under a new naming rights deal with the local charity.

The deal with The Brick will run until the end of 2025, while the clubs work to secure a long-term commercial partner for the stadium for 2026 and beyond.

In addition to the name change for the multi-sport stadium, both clubs will work closely with The Brick to develop the partnership through community initiatives.

Wigan Athletic chairman Ben Goodburn said: “The stadium is a spiritual home for so many of our loyal fans from both clubs, many of whom will have been affected in some way by the positive work of The Brick.

“As an ownership group, we are very passionate about serving and supporting our local community as we seek to contribute to a positive impact on the lives of our city residents.

“Therefore, we see this partnership with The Brick as a perfect fit and one that we are very proud of.”

Access the most comprehensive company profiles on the market, provided by GlobalData. Save hours of research. Gain a competitive edge.

Company profile – free sample

Your download email will arrive shortly

We are confident in the unique quality of our company profiles. However, we want you to make the most beneficial decision for your business, so we’re offering a free sample that you can download by submitting the form below

Via GlobalData

Tick here to opt out of news, reports and event updates from Sportcal.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information about your rights in relation to your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Wigan Warriors Chief Executive Kris Radlinski added: “The Brick Charity has been a cornerstone of Wigan. Naming Wigan’s stadium after their charity is a fitting tribute to their significant impact on the community.

“The renaming marks the beginning of our collaboration on meaningful projects designed to provide every opportunity for success to the people of our city.”

The 25,000-seat venue, built and opened in 1999, was originally known as the JJB Stadium before being renamed the DW Stadium in 2009.

Wigan Athletic and Wigan Warriors are now owned by Mike Danson, who also owns GlobalData.

Danson purchased League One football team Wigan Athletic in June 2023 and took full control of the Warriors last December after former chairman Ian Lenagan stepped down at the end of the 2023 season after 16 years of the Lenagan family owning the club.

Lenagan left after leading the Warriors to their 23rd Super League title.

Read: In the boardroom with Wigan Warriors

Wigan – a ‘broken town’ on the road to sporting reunification?