How to get Taylor Swift merch early ahead of Liverpool shows

New details have emerged for everyone taking part in Taylor Swift’s The Eras tour in Liverpool next week. The hitmaker kicks off the UK leg of her sold-out tour tonight in Edinburgh for three nights, before moving on to a further three nights at Anfield Stadium on June 13, June 14 and June 15.

Liverpool FC have announced that they will be hosting an Early Merch Day for Swifties ahead of the concerts, hosted on Wednesday 13 June, the day before the tournament kicks off in the city. Liverpool FC Help shared the news earlier this week via social media.

The official X account (formerly known as Twitter) wrote: “The #LiverpoolTSTheErasTour early bird day will be on Wednesday 12th June from 10am to 8pm and will be open to all!”.

Early Merch Day will take place on Wednesday, June 12 from 10:00am to 8:00pm, with various retail outlets selling official artist merchandise located around the stadium. Fans who weren’t lucky enough to bag a ticket will be able to get their hands on exclusive tour merchandise.

Liverpool FC Help confirmed in the comments that the Early Merch Day will take place in the Paisley Square area. For a complete list of available merchandise and prices, visit here.

Merchandise will also be available for purchase on concert days. On concert days, merchandise stalls will open at 10:00am.

For those who have VIP merchandise included in their ticket and not delivered to your home address prior to the concert, you can collect your merchandise from The KOP Bar, which is located off Walton Breck Road.

It will be available for collection between 10am and 8pm on Wednesday 12 June and between 8am and 12pm and 10pm and 11.30pm on Thursday 13 June until Saturday June 15th. The KOP bar will be closed between 12:00 and 22:00.

For more information on Taylor Swift The Eras Tour merchandise at Anfield Stadium, please visit here.