The Premier League figures show that Man United cannot compete with Liverpool, as the truth of Man City is clear

While Liverpool have failed to reclaim top spot in the Premier League, they have beaten their rivals in another crucial way throughout the 2023/24 campaign.

Jurgen Klopp’s fairytale send-off with the league title was not to be, although it was still a very emotional, sad but joyous day for all involved. Those who couldn’t witness the events of that final day of the season – or any other game for that matter – are likely doing so via social media and in doing so have helped the Reds become the most engaged team from the Premier League. social media last season.

Liverpool saw a 39% increase in engagements across all online platforms to 1.5 billion. Statistics collected by Blinkfire Analytics also show that the club’s post has garnered 11.9 billion total views.

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With 186 million followers across all channels, Instagram is the club’s most popular platform, while just last week the Reds were able to celebrate an honor that no other top-flight club can match – reaching 10 million followers on YouTube, the prize for which is the coveted “Diamond Play Button” trophy.

Speaking about big rivals Manchester United and Manchester City in this sphere, senior vice president of digital Drew Crisp told the club: “Another incredible digital milestone to be achieved this season, cementing our position as digital leaders and innovators.

“Social media is 24/7 and to achieve this level of engagement with our follower base shows the quality of our content and the impact of our coverage throughout the season.

“Our strategic focus has been to drive engagement on every platform and grow followers in a highly competitive space. It takes a huge team effort to continue to create original, engaging content that resonates with our global fan base and fits each individual channel. Also introduced are two new channels with Threads and WhatsApp channels.

“Achieving this level of engagement is no easy feat and I’m very proud of the tireless work from our digital team this season.”

It follows Liverpool being named the most-watched club globally – beating even Real Madrid and Barcelona – as they amassed 415 million viewers for matches in the domestic competition between August and March.

This was reflected on the final day of the campaign when Sky Sports viewing figures showed a 70 per cent higher average UK TV audience and 44 per cent more YouTube views for Klopp’s farewell compared to the title celebration of Man City.