Resorts World Arena announces a major change with three months’ notice

A popular Birmingham venue is set to undergo a name change following a new sponsorship deal. Resorts World Arena will host acts such as Girls Aloud and Doja Cat this summer.

But from September 1, it will be renamed as bp pulse LIVE. NEC Group announced the news as part of an agreement with the company that makes charging networks for electric vehicles (EVs).

The 15,600 capacity arena is hoped to be a top choice for people with electric vehicles. Nearby is the bp pulse Gigahub™ – one of the UK’s largest public electric vehicle charging hubs with 180 charging bays.

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A spokesperson for the NEC Group said: “The deal extends bp pulse’s relationships in the live music events industry, which already include sponsorship of community music charity Music Workshop and title sponsorship of CarFest, the largest fundraising festival for families from the UK, founded by Chris Evans. .

Commenting on the new partnership, NEC Group CEO Melanie Smith added: “We are delighted to partner with bp’s innovative drive, delivering electrifying on-location experiences as well as supporting the public to make the transition to electric vehicles. The best partners are the best partners. that can add value to the millions of live event fans who walk through our doors every year, so we can’t wait to start working with bp pulse.”

Elen Macaskill, Customer Director at bp pulse, said: “We are delighted with our exciting new partnership and to add our name to such a prestigious music venue. Our focus at bp Pulse is on providing convenient and reliable EV charging for customers.

“By teaming up with a well-known arena in the heart of the UK, we aim to increase our brand awareness and confidence in electric vehicle charging with how convenient Gigahub™ electric vehicle charging is.”

Director of Marketing for Resorts World Birmingham, Vince Williams, said: “As the Arena takes on a new lead partner in bp pulse LIVE, we wish them every success and also look forward to continuing our relationship and affiliation with the NEC Group . Enjoying a position adjacent to the Arena, we look forward to playing our part in exciting developments for the NEC in the years ahead.”

Let us know what you think of the new name in the comments.