bp pulse takes over Arena Resorts World in Birmingham

The venue will now be called bp pulse LIVE as part of a new sponsorship deal between the mobility company and the NEC Group.

Birmingham’s Resorts World Arena will be renamed bp pulse LIVE as part of a new sponsorship deal between the mobility giant and the NEC Group.

Located on the NEC campus and renowned as one of Birmingham’s most popular live event venues, the 15,600 capacity arena will adopt its new name in September. As one of the UK’s leading fast and ultra-fast electric vehicle (EV) charging networks, bp pulse aims to make the venue a top choice for EV drivers attending events.

With a Gigahub site, one of the UK’s largest public EV charging hubs with 180 charging stations, conveniently located nearby, concertgoers can recharge their EVs before or during an event.

“By teaming up with a well-known arena in the heart of the UK, we aim to increase our brand awareness and confidence in electric vehicle charging, given how convenient this electric vehicle charging Gigahub is,” a said Elen Macaskill, Chief Customer Officer. at the pulse bp.

While the brand aims to support drivers in their transition and increase EV travel to and from the venue, the NEC Group is dedicated to providing visitors with the highest quality experiences.

The deal extends bp pulse’s relationships in the live music events industry, which already include sponsorship of community music charity Music Workshop and title sponsorship of CarFest, the UK’s largest family fundraising festival, founded by Chris Evans.

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