Missoma is to open its second UK store in Victoria Leeds

Contemporary semi-fine jewelery brand Missoma will open a new flagship store at Victoria Leeds shopping center this summer, adding to its first permanent UK store which opened at 46 Monmouth Street in London in November 2023.

The new store will be located opposite Louis Vuitton in the Victoria Quarter’s County Arcade and will showcase the brand’s collection of gold and silver pieces, including its 14ct solid gold styles – handcrafted with diamonds, emeralds, baroque pearls and blue sapphires.” without conflicts”. .

There will also be a series of collaborations with Missoma’s original muse, digital creator and stylist Lucy Williams, fashion designer Harris Reed and Beijing-based creator Savi.

In-store experiences will include the brand’s piercing and welding services, as well as free instant engraving.

Marisa Hordern, founder and creative director at Missoma, said: “Signing Missoma to Victoria Leeds is truly a landmark moment for our London-based brand. As we improve our presence nationally, our expansion strategy remains focused on premium retail destinations that reflect the Missoma brand. community values, craftsmanship, creativity and sustainability.

“This, together with the great reputation and desirable popularity of Victoria Leeds, made it the obvious choice to open a second store. We are so excited to grow our community in Leeds and embark on the next chapter with the team there.”

Rachel Bradburn, Leasing Director at Victoria Leeds, added: “We are absolutely delighted to be Missoma’s destination of choice for their first independent store outside of London. This reinforces our reputation as a leading destination for best-in-class retailers and iconic debuts.

“Missoma’s arrival at Victoria Leeds highlights the exceptional quality of our retail mix and the opportunities for brands to confidently engage in regional growth across the UK. We can’t wait to welcome Missoma’s renowned, responsible and innovative approach to semi-fine jewellery. !”

Missoma will add to Victoria Leeds’ existing portfolio of jewelery including Boodles, Monica Vinader, Berry’s and Astrid & Miyu.

The news follows the recent announcement that fine perfumery manufacturers, Le Labo, part of Estée Lauder, is set to make its regional debut at Victoria Leeds in September..

The 1,500 sq m Le Labo boutique will be set over four floors on Queen Victoria Street and will offer the brand’s core collection of 19 ‘genderless’ fragrances and 12 candles, as well as sensory formulas for body, hair and face, as well as grooming this one. the line.