Omar Berrada explains what Manchester United must avoid in the transfer window

Omar Berrada, Manchester United’s incoming chief executive, has warned the club could find themselves on a “slippery slope” if they overpay in the transfer window.

Former Manchester City chief operating officer Berrada was headhunted by Ineos to replace Richard Arnold in January and the Moroccan will officially start in his new role on July 13.

Berrada attended the opening ceremony of the EU Business School in Barcelona last week and an attendant posted about their interaction with the new United boss.

Before and during his time at City, Berrada posted tweets bashing United and questioning the running of the club. Berrada shared a story claiming United overpaid for Angel Di Maria in 2014 and an article titled “Manchester United: How did they get into this mess?”

At Barcelona last week, Berrada stressed the importance of establishing a new structure at United, as well as not spending too much in the transfer market.

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United hired Jason Wilcox as technical director on Berrada’s recommendation after working as academy director at City, and United want Dan Ashworth as sporting director.

Marc Guerrero wrote on LinkedIn: “It was a pleasure to meet Manchester United’s new CEO-designate Omar Berrada (one of the most experienced football executives at the top of European football) on the sidelines of the Business School launch ceremony in EU.

“Berrada joins United after serving as Director of Football Operations (COO) at Manchester City Football Club.

“For him, implementing the right structure at the club is the key to the team’s success. It also warns that overpaying clubs, players and agents in the transfer market can lead to teams finding themselves on a “slippery slope”.