Spotify X Royal Enfield Launch Radar & Rap 91 For Indie & Hip-Hop Artists

New Delhi: Spotify and Royal Enfield have signed a one-year collaboration.

To celebrate World Music Day and World Motorcycle Day, Spotify and Royal Enfield aim to support local artists through Spotify’s Radar, a lineup for discovering indie and pop talent, and Rap 91 for hip-hop in different languages ​​and regions.

“We are delighted to partner with Royal Enfield again,” said Arjun Kolady, Head of Sales, Spotify India. “RADAR and RAP 91 are such important platforms for new artists, and with Royal Enfield on board, we’re bringing these experiences to life in ways we’ve never done before.”

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield said, “Our partnership with Spotify stems from our mutual passion for culture, creativity and riding. While the cycling community and motorcycling culture are central to everything we do at Royal Enfield, Spotify has been supporting vibrant music cultures, artists and communities We see this partnership as a collaborative campaign to bring together music and motorcycling as a form of motoring -expression that weaves together symbiotic cultural narratives, combining the best of both worlds and offering new experiences for consumers.

Spotify and Royal Enfield are set to head to Goa from November 22-24, 2024 for the 14th edition of Royal Enfield’s annual Motoverse 2024. Royal Enfield will also use Spotify media unlocks including The Stage and Dynamic Audio Ads.